Avon is partnering with the World Association of Girl Guides and Girl Scouts (WAGGGS) to help women and girls by building awareness about gender-based violence.

Avon will work with WAGGGS to ensure more women and girls are able to identify gender-based violence and identify resources to safely seek help.

As part of the partnership, the organisations will launch a new training and awareness program for Avon’s Representative network, and girl guides and girl scouts in three countries: South Africa, Philippines and Argentina. 

The partnership aims to create campaign materials that can be utilized across the world, with the potential to reach over 15 million women and girls represented by Avon and WAGGGS.

Chair of the Avon Foundation for Women, Amy Greene, said: “The Avon Foundation is committed to breaking down the barriers that hold women and girls back…Avon wants to open up the dialogue about violence against women and girls, to help educate and empower people to speak up. Together with WAGGGS we have a powerful combined reach that can make a tangible difference.”

CEO of the World Association of Girl Guides and Girl Scouts, Sarah Nancollas, said: “By partnering with the Avon Foundation we will support young women and girls to become change makers within their communities, to feel they have a voice to advocate, and to raise awareness and dispel harmful myths surrounding violence and discrimination. We are grateful for the support of Avon and the Avon Foundation in taking forward this important work.”

Photo via wagggs